As a mother of four and a pastor’s wife, she’s an active member of the Body of Christ. In this post, you’ll enjoy and be challenged by her perspective on church communications in our digital age. And since this is Mothers Day weekend, here’s a photo of Jessica and her Mother, Barbara. They were recently stuck at the beach.
Communication is a pretty huge deal if we want to be effective for Christ. Let’s think about one of the best ways that churches and ministries can communicate to our broken world in need of hope.
Let’s talk about the platform. There is a platform on most stages in our churches that is limited in use to a handful of people and only those who attend a service can hear what is said from it. BUT, there is another platform we often forget about. Let’s take a look at the definition of an online platform. Yourdictionary.com describes an online platform as, “an online marketplace that places one party in touch with another.” Social media sites and websites can be a great platform for Christ followers to use and connect with others to share the Gospel message of hope and salvation. With the online platforms, we can do so much that we couldn’t do several years ago. We’re living in a fast paced, technological world with everything at our fingertips. It can be scary and intimidate those who are set in their ways and are computer illiterate. For that reason and more that we will discuss, many churches are not taking advantage of the opportunities available to them.
Why do churches NEED to take advantage of online platforms? We learn from Ecclesiastes 9:10, “Whatever your hand finds to do, do it with your might…” Your online presence might be the first impression a future member will ever see. Is it a good one? We need to be very conscious of the harsh reality that the younger generation is either leaving the church or heading out to the cooler, more relevant churches and are being taught watered down partial truths. Let me pause here to clarify that NOT ALL relevant churches are teaching this way but some are. Now I personally think that church should be cool rather than drab, dull, and boring but that’s not what this post is about. I certainly believe we should not conform to this world but we don’t need to stay stuck in traditionalism either. There are tools out there that we can use to help our churches get up to date and we definitely should be using them. Having a cool website or Facebook page isn’t going to change the dynamics of your church but it will portray a message that you are putting your best foot forward and you aren’t stuck in 1978.
Everybody has them: Excuses, Excuses, Excuses. There are many reasons why church administration doesn’t take advantage of technology but here are just a few:
- Not knowing where to start
- Not having enough money
- Not having enough help to manage it
- Not feeling like it is necessary
While all of these excuses can be validated in some way, there is an answer for each of them. If you don’t know where to start, contact a local website designer and ask for some advice. Don’t be embarrassed to ask questions or to see if they can work with your monthly budget, even if it seems small. Starting small is better than not starting at all. If you don’t have enough volunteers to help you with your social media management, do it yourself or hire someone to help you. You can use a scheduling service like Hootsuite or Buffer to schedule out the month in advance.
Tune in next week as I share some ideas on how to jumpstart your online presence and make more progress.